About

Stand out from the crowd with intelligent copywriting

Rachel Kerr, primary copywriter & founder of Welcome Words

Rachel Kerr

When you need help differentiating your business through well written, intelligently conceived words, give me a call. I can turn your words around to help you engage more customers, attract more attention and do more business.

I help growing businesses define their brand and communicate with a consistent voice. I work direct with clients as well as with creative agencies. I’m based in Bradford, West Yorkshire but you don’t have to be – I provide copywriting services nationwide as well as closer to home in Leeds, Bradford and West Yorkshire. CONTACT ME for further info. 

Testimonial image - Rachel's understanding of business, marketing and communications are hard to come by in one individual (Carl Willock, Ina4 Media Limited)

YOUR BRAND IS IMPORTANT
People don’t buy products or services – we buy how they make us feel. Without a strong, consistent brand to create those feelings and inspire loyalty, your customers are forced to make the decision to buy from you on price or convenience alone, which is a dangerous position for your business to be in. Good copywriters appreciate customer psychology. We understand people’s desires and fears and can help you define your brand and create vital customer loyalty. 

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Rachel Kerr
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Over 25 years’ experience of copywriting, branding & corporate communications for local, national and international audiences.

Significant experience in financial & professional services, not-for-profit, education and an eclectic range of sole traders & SMEs.

Former features editor for a regional publishing group.

Specialist in long copy & SEO copy.

Websites, brochures, newsletters, blogs, prospectuses, flyers, annual reports, news releases, articles, direct mail, scripts, exhibition materials and customer services literature.

Find out how copywriting and brand definition could help your business - 
CONTACT ME